Tailoring Your Email Audience for Higher Engagement

Tailoring Your Email Audience for Higher Engagement

This course walks you through best practices for crafting targeted email audiences using EveryAction's Create a List (CAL) tool. You’ll learn how to build segmented lists, organize favorites, and preview your searches before sending emails—all while keeping deliverability and engagement in mind.

What You’ll Learn in This Course

• How to use the CAL tool to create targeted email lists
• How to preview and refine audience segments before sending
• Tips for identifying and targeting recently active contacts
• Best practices for ensuring strong deliverability and sender reputation
• How to use opt-in strategies and email interest activist codes
• Risks of using rented or traded lists (and how to avoid them)
• How to run A/B tests to monitor and improve email performance

By the end of this course, you’ll be ready to create smarter audience segments that drive better email results and engagement.