- Introduction
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Start here
- Watch the video
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Watch the video
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Download the slides
- Read the articles
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Read help articles
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Read help articles
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Read help articles
- Knowledge check
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Apply what you've learned
Analyzing Email Effectiveness
This course shows you how to evaluate the success of your email campaigns using built-in performance metrics and scoring tools. Learn to track engagement, interpret reporting dashboards, and use email scores to improve targeting and deliverability. Register to either watch a video, OR read a help article – then take a one-question quiz to apply what you’ve learned and complete the course.
This course teaches nonprofit professionals how to analyze and optimize email campaigns using EveryAction’s reporting features. You’ll explore how to review key performance metrics, segment supporters by engagement, and use email scoring to maintain strong deliverability.
What You’ll Learn in This Course
- How to access and interpret open, click, bounce, and unsubscribe rates
- How to drill into individual contact records to view engagement history
- An overview of reporting templates like Email Performance and Comparison Reports
- How EveryAction’s 1–10 email score system works and what it means
- How to use email scores to improve segmentation and deliverability
- How to filter by engagement using Create a List and Targeted Email Summaries
- Best practices for building re-engagement campaigns based on supporter behavior
By the end of this course, you’ll be ready to evaluate performance and take data-informed action to strengthen your email strategy.
