This course walks administrators through configuring email authentication settings in EveryAction to improve deliverability and campaign performance. You'll learn how SPF and DKIM work, why they matter, and how to implement them correctly for a successful communications strategy.
What You’ll Learn in This Course
- The difference between SPF and DKIM and their roles in email authentication
- How to set up and verify SPF and DKIM records in EveryAction
- Why sender authentication improves inbox placement and lowers bounce rates
- Steps to monitor and maintain domain reputation
- How email configuration affects supporter engagement and fundraising outcomes
- Best practices for maintaining email program health
- Tools available in EveryAction to support successful campaign delivery
By the end of this course, you’ll be ready to configure your email settings with confidence and ensure your messages reach the right audience.