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This course helps you build more strategic and personalized email campaigns using EveryAction tools like Merge Fields, Conditional Content, and Email Groups. Learn how to reach the right supporters with the right messages—every time.

 
To complete this course, you must:
  • Watch the training video OR
  • Register for and attend the live training with Q&A OR
  • Review the help article
  •  AND
  • Complete the knowledge check
Summary

Summary

In this advanced training, you'll learn how to craft smarter emails that speak directly to your supporters. Using EveryAction's personalization features, you'll tailor emails based on donor history, location, and more—helping improve open rates and engagement.

What You’ll Learn in This Course

  • How to use Merge Fields to personalize supporter emails
  • How to apply Conditional Content based on giving history, geography, and more
  • How to build Email Groups to segment and prioritize overlapping audiences
  • How to ensure supporters receive only the most relevant messages
  • How to manage complex logic using conditional macros
  • Best practices for optimizing engagement and minimizing unsubscribes

By the end of this course, you’ll be equipped to run highly customized campaigns that boost engagement and deepen relationships.